Management: Executive Team

Joel Cheesman

Achievement-oriented entrepreneur with a rare combination of recruitment, marketing, technology, sales and strategic experience.

Work History

Jobing

Senior Vice President

Phoenix, AZ

September 2009 - Present

Focus is on Enhancing Jobing.com's activities with online marketing including SEO, SEM, content, blogs, video publishing and interactive marketing.

The Cheesman Group, Cheezhead.com, HRSEO

Organization provided consulting services to employment-related businesses interested in expanding their marketing presence online.

Founder and President

Cleveland, OH

January 2005 - September 2009

Founded Cheezhead.com - a recruitment industry blog that became one of the most recognized and respected blogs in the recruitment industry
Blog awards included: Recruiting.com's Best Technology Recruitment Blog award in 2005, the award for Best Recruiting Blog in 2007 and ranked at or near No. 1 on Fistful of Talent's Power Rankings through much of 2008-9
HRSEO - Fulfilled search engine optimization and marketing strategies for clients
Created and maintained blogs for customers
Developed Web sites, managed e-mail campaigns, oversaw usability enhancement, improved ROI and delivered regular reporting

CareerBoard.com

Director of Marketing

Cleveland, OH

April 2002 - September 2009

Managed all online marketing initiatives, including HTML e-mail campaigns, site banners/sponsorships, and collateral materials
Directed all search engine optimization strategies, increasing Web traffic over 20 percent while decreasing marketing budget
Wrote and distributed press releases
Oversaw all marketing of product, including effective search engine optimization and marketing strategies
Implemented and coordinated banner advertising strategy on site starting from scratch
Increased network partnerships by over 20 percent
Implemented streaming video and other branding enhancement solutions for employers

JobOptions

Internet Marketing Manager

Cleveland, OH

January 1998 - January 2001

Maintained productive relationships with over 70 Web-based network partners, including EarthLink, Employers Resource Council (ERC), Juno, Dogpile, Hispanic Business magazine, Adobe, Crain's Chicago Business magazine, the Pittsburgh Post-Gazette and the Cellular Telecommunications and Internet Association (CTIA)
Generated an increase in overall Web traffic for entire network by over 50 percent monthly
Raised online resume postings by 100 percent monthly
Increased revenue by over $250,000 in first year
Oversaw a network increase from 35 to over 70 partners during tenure
Worked intricately with a variety of departments, including information systems, creative, marketing, client services and accounting

Speaking & Publications

Recognized professional speaker in the industry with topics focusing on recruitment best practices and online marketing strategies.
Featured in Fast Company magazine, as well as Workforce Management, AIRS, Crain's Business, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report and The Wall Street Journal (print addition).

Education & Extras

Ball State University

Muncie, IN

BS History, Journalism, Political Science

Member, Sigma Chi Fraternity