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Lisa Barnard
Award-Winning Communications and Sustainability Professional
LISA BARNARD, LEED AP
7020 South 19th Place, Phoenix, AZ 85042 | 602.578.7930 | lisa@brain-lab.com
Award-Winning Communications and Sustainability Professional
One of Phoenix's first marketing specialists to obtain LEED Accreditation; attained to better understand and serve client needs.
Sustainability & Marketing Expertise in:
Carbon Footprint Analysis * Stakeholder Engagement * Educational Presentations * Sustainability Reporting * Audits * Concept Development * Logo Design * Marketing Collateral * Web Design & Content * Social Media * Copy Writing * Media Campaigns * Guerilla Marketing Strategy * Direct Marketing * Trade Shows * Outdoor Marketing * Advertising * Training & Workshop Development * Staff Management
PROFILE: Passionate, dedicated, creative, marketing and communications professional with over eighteen years' experience in conceptualizing and executing highly effective campaigns; offers a specialized background and understanding of sustainability initiatives, green building practices and corporate social responsibility. Winner of numerous marketing awards for development of clever campaign concepts and effective growth strategies.
CAREER HISTORY:
Brain Lab, Phoenix, AZ 2002 to Present
Owner * Marketing Consultant * Sustainability Consultant
Consulting firm specializing in providing broad range of marketing services and sustainability initiatives for small to mid-sized companies and non-profit organizations; providing partnership with clients to build and enhance internal and external green practices and processes.
Highlighted Client Achievements:
Arizona Public Schools, Marketing & Communications Director, Phoenix, AZ (2005 to present)
* Developed concept for hugely successful "Making a Difference Every Day" multi-media campaign; dramatically reversing nine-year period of declining parent satisfaction ratings. Increased ratings markedly; doubling A+ ratings in 2008 over 2007, according to ASU's annual tracking study.
* Conceptualized and incorporated marketing message into all elements of campaign; designed/developed web-based storytelling content, cost-effective television and print ads, radio advertisements, and billboards. Created presentations for outreach efforts. (www.AzSchoolsMakeaDifference.org)
South Mountain Community College, Sustainability Consultant & Spokesperson, Marketing Director, Phoenix, AZ (2009 - present)
* Provided/communicated results of extensive market research; effectively pioneering movement and persuading management and administration towards the development of a sustainability program and culture.
* Performed carbon footprint analysis, employee survey, strategic communications plan, and creation of Green Team.
* Conducted educational workshops and speaking engagements to faculty and administration; shifting staff perception and understanding of sustainability initiatives.
Civil Engineering Firm, Marketing Director & Sustainability Manager, LEED AP, Chandler, AZ (2010)
* Challenged with revitalizing stagnant marketing branding for established, 10-employee, civil engineering firm specializing in water resource management.
* Overhauled image with a more global, progressive, sustainability-oriented image; supporting plans to expand into the Southwest region and California markets.
* Conceptualized full-fledged marketing and branding strategy for a minimal budget; aligning firm with new sustainability marketing message.
* Designed, developed, and produced new marketing logo, collateral, web content, advertising, RFPs, and presentations.
* Broadened marketing reach with guerilla marketing strategies including social media, speaking engagements, expansion of event services, and other low cost methods to position principles as industry experts.
Green Building Materials Company, Sustainability & Communications Manager, Mesa, AZ (2008-2009)
* Rebranded company with a sustainability and global focus; successfully attracting projects from Brazil and Saudi Arabia.
* Developed/executed sustainability initiatives, metrics and communications.
* Designed new logo, collateral, presentations, and web content.
inOne Advertising/McMurry, Creative Director, Phoenix, AZ (2006 - 2007)
* Directed new business development, account management, concept development, art direction, and writing production; supervising staff of four and freelance professionals for project execution. Partial client list included Westward Look Resort, Gemstone Hotels & Resorts and San Luis Obispo County.
* Reduced freelance expenditures by more than 50-percent; analyzing hours and productivity, realigning assignments and projects and amongst existing internal staff.
* Won California Travel & Tourism Commission Award (2008) for creation of "Discover the Colors" campaign and effective growth strategies for client, San Luis Obispo County. Created/executed aggressive online campaign complete with local viral marketing strategies; successfully keeping destination top of mind during tough economic times.
Additional Professional Experience:1992 through 2002
Growth Strategies Group, Creative Director, Phoenix, AZ 1999-2002
* Delivered account management of both internal and external creative projects; supervising creative staff of 2 and freelance contractors. Key clients included Transnation Title, Girl Scouts, and Credit Counselors of America.
Santy Advertising-Communications, Art Director, Phoenix, AZ 1997 - 1999
* Provided concept development for numerous print, outdoor, collateral, radio, and trade show projects. Client list included Sprint, Continental Homes, Kitchell Corporation, Maricopa Community Colleges, and Hospice of the Valley.
* Increased foot traffic to Kitchell booth at the ICSC convention with eye-catching race car style shopping cart; initiative supported through posters and direct mail campaign.
Rick Johnson & Co., Art Director, Albuquerque, NM 1996 - 1997
* Provided concept development for numerous broadcast assignments, trade shows, and collateral projects. Client list included PNM (Public Service Company of New Mexico), State of New Mexico Tourism, Angel Fire Resort, Jaynes Corporation, and Los Alamos National Bank.
* Increased customer satisfaction for PNM during tough economic times and gas price increases. Developed/launched very direct, customer service-focused television commercial; filming on location at PNM, using an actual customer service representative.
Cramer-Krasselt, Art Director, Phoenix, AZ 1992 - 1996
* Provided concept development for numerous print, outdoor, direct mail, and broadcast projects. Client list included Salt River Project, Kentucky Fried Chicken, Flagstaff Tourism, Health n Home, and Kierland Golf.
TECHNICAL PROFICIENCIES:
Proficient in both MAC and PC environments | Microsoft Word, Excel, and PowerPoint | Adobe Photoshop, Illustrator, InDesign, Acrobat | Quark Xpress | Basic HTML | Experienced in Web 2.0 social media applications including YouTube, Facebook, LinkedIn, Twitter, WordPress, Ning, and Squidoo
EDUCATION:
LEED Accreditation, U.S. Green Building Council, Phoenix, AZ, June 2009
Green Auditor Certification, Strategic Sustainability Consulting, Washington, D.C., May 2009
Sustainable Supply Chain Management & Green Purchasing Certification, Global Sustainability Institute of Technology, (online), 2008
Bachelor of Science Merchandising Management, Oregon State University, Corvallis, OR, 1991
RECOGNITION & AWARDS:
Best Overall Campaign for Travel Destination - California Travel & Tourism Commission, San Luis Obispo County, CA, 2008
Outstanding Broadcast - The Communicator Awards, 2001
Outstanding Broadcast - Vision Award - International Association of Business Communicators, 2001
Business Journal's 40 Under 40 Award - Recognized for leadership and community service, 2001
1st Place - National AAF Ad 2 Public Service Competition, 1996, 2000
Gold & Silver Addy Awards - American Advertising Awards, 1996, 1997
PROFESSIONAL AFFILIATIONS & SERVICE INVOLVEMENT:
Rotary International, Phoenix 100 Chapter
U.S. Green Building Council, Arizona Chapter, Central Branch - Board Member, Communications Committee Chairperson, 2010
EcoMonday (A business group dedicated to education on sustainable practices) - Member, 2010
U.S. Green Building Council - Green Build Outreach Committee, 2009
Arizona Recycling Coalition - Member, 2009
Rotary International - Ambassador, Group Study Exchange in Australia, 2009
Girls for a Change - Mentor (Provide coaching to high school girls working through a social change project), 2008
Greater Phoenix Chamber of Commerce - Green Roundtable Advisory Committee, Member Since 2004
Luna Chix Ambassador (Serve as local mountain bike team affiliated with the Clif/Luna bar), 2005-2010
7020 South 19th Place, Phoenix, AZ 85042 | 602.578.7930 | lisa@brain-lab.com
Award-Winning Communications and Sustainability Professional
One of Phoenix's first marketing specialists to obtain LEED Accreditation; attained to better understand and serve client needs.
Sustainability & Marketing Expertise in:
Carbon Footprint Analysis * Stakeholder Engagement * Educational Presentations * Sustainability Reporting * Audits * Concept Development * Logo Design * Marketing Collateral * Web Design & Content * Social Media * Copy Writing * Media Campaigns * Guerilla Marketing Strategy * Direct Marketing * Trade Shows * Outdoor Marketing * Advertising * Training & Workshop Development * Staff Management
PROFILE: Passionate, dedicated, creative, marketing and communications professional with over eighteen years' experience in conceptualizing and executing highly effective campaigns; offers a specialized background and understanding of sustainability initiatives, green building practices and corporate social responsibility. Winner of numerous marketing awards for development of clever campaign concepts and effective growth strategies.
CAREER HISTORY:
Brain Lab, Phoenix, AZ 2002 to Present
Owner * Marketing Consultant * Sustainability Consultant
Consulting firm specializing in providing broad range of marketing services and sustainability initiatives for small to mid-sized companies and non-profit organizations; providing partnership with clients to build and enhance internal and external green practices and processes.
Highlighted Client Achievements:
Arizona Public Schools, Marketing & Communications Director, Phoenix, AZ (2005 to present)
* Developed concept for hugely successful "Making a Difference Every Day" multi-media campaign; dramatically reversing nine-year period of declining parent satisfaction ratings. Increased ratings markedly; doubling A+ ratings in 2008 over 2007, according to ASU's annual tracking study.
* Conceptualized and incorporated marketing message into all elements of campaign; designed/developed web-based storytelling content, cost-effective television and print ads, radio advertisements, and billboards. Created presentations for outreach efforts. (www.AzSchoolsMakeaDifference.org)
South Mountain Community College, Sustainability Consultant & Spokesperson, Marketing Director, Phoenix, AZ (2009 - present)
* Provided/communicated results of extensive market research; effectively pioneering movement and persuading management and administration towards the development of a sustainability program and culture.
* Performed carbon footprint analysis, employee survey, strategic communications plan, and creation of Green Team.
* Conducted educational workshops and speaking engagements to faculty and administration; shifting staff perception and understanding of sustainability initiatives.
Civil Engineering Firm, Marketing Director & Sustainability Manager, LEED AP, Chandler, AZ (2010)
* Challenged with revitalizing stagnant marketing branding for established, 10-employee, civil engineering firm specializing in water resource management.
* Overhauled image with a more global, progressive, sustainability-oriented image; supporting plans to expand into the Southwest region and California markets.
* Conceptualized full-fledged marketing and branding strategy for a minimal budget; aligning firm with new sustainability marketing message.
* Designed, developed, and produced new marketing logo, collateral, web content, advertising, RFPs, and presentations.
* Broadened marketing reach with guerilla marketing strategies including social media, speaking engagements, expansion of event services, and other low cost methods to position principles as industry experts.
Green Building Materials Company, Sustainability & Communications Manager, Mesa, AZ (2008-2009)
* Rebranded company with a sustainability and global focus; successfully attracting projects from Brazil and Saudi Arabia.
* Developed/executed sustainability initiatives, metrics and communications.
* Designed new logo, collateral, presentations, and web content.
inOne Advertising/McMurry, Creative Director, Phoenix, AZ (2006 - 2007)
* Directed new business development, account management, concept development, art direction, and writing production; supervising staff of four and freelance professionals for project execution. Partial client list included Westward Look Resort, Gemstone Hotels & Resorts and San Luis Obispo County.
* Reduced freelance expenditures by more than 50-percent; analyzing hours and productivity, realigning assignments and projects and amongst existing internal staff.
* Won California Travel & Tourism Commission Award (2008) for creation of "Discover the Colors" campaign and effective growth strategies for client, San Luis Obispo County. Created/executed aggressive online campaign complete with local viral marketing strategies; successfully keeping destination top of mind during tough economic times.
Additional Professional Experience:1992 through 2002
Growth Strategies Group, Creative Director, Phoenix, AZ 1999-2002
* Delivered account management of both internal and external creative projects; supervising creative staff of 2 and freelance contractors. Key clients included Transnation Title, Girl Scouts, and Credit Counselors of America.
Santy Advertising-Communications, Art Director, Phoenix, AZ 1997 - 1999
* Provided concept development for numerous print, outdoor, collateral, radio, and trade show projects. Client list included Sprint, Continental Homes, Kitchell Corporation, Maricopa Community Colleges, and Hospice of the Valley.
* Increased foot traffic to Kitchell booth at the ICSC convention with eye-catching race car style shopping cart; initiative supported through posters and direct mail campaign.
Rick Johnson & Co., Art Director, Albuquerque, NM 1996 - 1997
* Provided concept development for numerous broadcast assignments, trade shows, and collateral projects. Client list included PNM (Public Service Company of New Mexico), State of New Mexico Tourism, Angel Fire Resort, Jaynes Corporation, and Los Alamos National Bank.
* Increased customer satisfaction for PNM during tough economic times and gas price increases. Developed/launched very direct, customer service-focused television commercial; filming on location at PNM, using an actual customer service representative.
Cramer-Krasselt, Art Director, Phoenix, AZ 1992 - 1996
* Provided concept development for numerous print, outdoor, direct mail, and broadcast projects. Client list included Salt River Project, Kentucky Fried Chicken, Flagstaff Tourism, Health n Home, and Kierland Golf.
TECHNICAL PROFICIENCIES:
Proficient in both MAC and PC environments | Microsoft Word, Excel, and PowerPoint | Adobe Photoshop, Illustrator, InDesign, Acrobat | Quark Xpress | Basic HTML | Experienced in Web 2.0 social media applications including YouTube, Facebook, LinkedIn, Twitter, WordPress, Ning, and Squidoo
EDUCATION:
LEED Accreditation, U.S. Green Building Council, Phoenix, AZ, June 2009
Green Auditor Certification, Strategic Sustainability Consulting, Washington, D.C., May 2009
Sustainable Supply Chain Management & Green Purchasing Certification, Global Sustainability Institute of Technology, (online), 2008
Bachelor of Science Merchandising Management, Oregon State University, Corvallis, OR, 1991
RECOGNITION & AWARDS:
Best Overall Campaign for Travel Destination - California Travel & Tourism Commission, San Luis Obispo County, CA, 2008
Outstanding Broadcast - The Communicator Awards, 2001
Outstanding Broadcast - Vision Award - International Association of Business Communicators, 2001
Business Journal's 40 Under 40 Award - Recognized for leadership and community service, 2001
1st Place - National AAF Ad 2 Public Service Competition, 1996, 2000
Gold & Silver Addy Awards - American Advertising Awards, 1996, 1997
PROFESSIONAL AFFILIATIONS & SERVICE INVOLVEMENT:
Rotary International, Phoenix 100 Chapter
U.S. Green Building Council, Arizona Chapter, Central Branch - Board Member, Communications Committee Chairperson, 2010
EcoMonday (A business group dedicated to education on sustainable practices) - Member, 2010
U.S. Green Building Council - Green Build Outreach Committee, 2009
Arizona Recycling Coalition - Member, 2009
Rotary International - Ambassador, Group Study Exchange in Australia, 2009
Girls for a Change - Mentor (Provide coaching to high school girls working through a social change project), 2008
Greater Phoenix Chamber of Commerce - Green Roundtable Advisory Committee, Member Since 2004
Luna Chix Ambassador (Serve as local mountain bike team affiliated with the Clif/Luna bar), 2005-2010